Akshaya Tritiya is the third day of bright half (Shukla Paksha) of Vaishaka month of Hindu (April – May). This is one of the four most auspicious days of the year. It is the day when entire 24 hours are regarded auspicious and there is no need to look for time to start auspicious things.

In year 2010, Akshaya Tritiya falls on 16th of May.

Why this day is so important:

‘Akshaya’ literally means  ‘never diminishing’ or ‘never ending’. It is the auspicious  occasion that is widely celebrated. There are several reasons for Akshaya Tritiya being considered auspicious.

They are as follows:

* This is the day when Lord Vishnu was incarnated as sage Parashuram.
* Veda Vyasa and Lord Ganesh initiated writing of Mahabharata on the day of Akshaya Tritiya
* Hindu mythology says that Treta Yuga began on this day while some Vedic books mention Satya Yuga began on this day.
* It is also mentioned that Mother Ganges descended from heavenly abode to the earth on the day of Akshata Tritiya.
* Astrologically, this day is the brightest day. On this day Sun is in Aries and Moon is in Taurus and the positions are such that they emit maximum light.
* For the Jains, it is a special day. Bhagvan Rishabhdev, the first ‘tirthankar’ broke his fast with sugarcane juice after fasting for whole year. Following his example, Jains celebrate this day by fasting.

What all should be done on Akshaya Tritiya:

Akshaya Tritiya is best celebrated by taking up initiatives. Any initiations made on this day are considered to bring good fortune and success.    Gold and silver are bought and worn on this day as they are symbol of wealth and prosperity. Buying gold on this day signifies never-diminishing money or wealth for the whole year.

Rituals are observed on this day such as Lakshmi pooja or Vishnu Pooja. It is also meant auspicious to have a holy dip in Ganges river. Some Hindus worship Lord Ganesh and seek for his blessings for the whole year. Tulasi Poojan is done in some regions of India. Charity of food, clothes and edible materials on Akshaya Tritiya is also considered an important, favorable ritual of the day.

Some of the Jewellery  announces Akshaya Tririyai Offer.

1. Prince Jewellery
2. Alukkas Jewellery
3. Lalitha Jewellery
4. GRT Jewellers
5. Sreekumaran Thanga Maligai
6 D’damas
7. Jos Alukkas
8 Pavizham jewelley

Buy New Gold and Diamond Jewellery on Akshayatriyai day  and Enjoy the wealth and Prosperity Throughout.

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